You Won’t Believe What’s Glowing Inside the Mall of America! This Magical Light-Filled Playground Is the Twin Cities Must-See Family Event
Looking for a one-of-a-kind family outing this fall? Get ready to light up your world at Super Neon—an all-new immersive experience had made its global debut right here in Minnesota at the Mall of America!
Designed for kids and adults alike, Super Neon is a glowing wonderland filled with colorful lights, hands-on activities, and magical environments that are perfect for exploring together. Whether you’ve got a toddler who loves bright colors or a tween who’s always searching for the next photo-worthy moment, this interactive playground promises fun for all ages.
What to Expect at Super Neon at the Mall of America
This 45–60 minute walkthrough experience invites families to journey through more than 11,000 square feet of imaginative, dreamlike rooms. Each space is packed with playful and creative features, including:
- A neon “rainstorm” with umbrellas hanging from the ceiling
- A touch-activated forest where trees come to life
- A play room featuring hands-on games, rides, puzzles and more
- Insta-worthy glowing sculptures and tunnel mazes
- Light “painting” stations where you can create a firework show with beams of color
It’s the perfect mix of sensory fun, artistic discovery, and whimsical photo ops—all under one glowing roof.

Why Families Will Love It Created by Merlin Entertainments (the minds behind top attractions like LEGOLAND and SEA LIFE) and Fever (a global leader in live experiences), Super Neon is here to spark joy and creativity in visitors of all ages. It’s designed with families in mind, offering kids a safe and inspiring space to play while giving parents a chance to reconnect with their own sense of wonder.
Liz Cummings, Creative Lead at Merlin, describes the exhibit as a response to our fascination with mood-boosting light installations: “We wanted to build something awe-inspiring, fun, and totally unique that people could enjoy right away.”
Super Neon What to Know Before You Go
- Mall of America, Level 3 , Next to Nordstrom (338 West Market, Bloomington, MN)
- Hours:
- Monday–Saturday: 10 a.m. – 8 p.m. (last entry 7 pm)
- Sunday: 11 a.m. – 6 p.m. (last entry 5 pm)
- Closed Tuesdays for maintenance
Tickets – Grab them here and to learn more, visit: www.minneapolis.superneonexperience.com

If your family loves color, creativity, and immersive fun, Super Neon is a can’t-miss adventure this season!
Related Article: Your Complete Guide to the Mall of America in Minnesota

