Bluey’s Backyard x CAMP — Now Open in Southdale, Edina, MN
Get ready, Minneapolis families! A brand-new immersive experience is now open at CAMP Minneapolis, located in Southdale Center, Edina. CAMP and BBC Studios have teamed up to bring Bluey’s Backyard—a playful, interactive world based on the hit show Bluey—right here in Minnesota.
Address: 10 Southdale Ctr, Edina, MN 55435
About CAMP in Southdale
CAMP describes itself as a family experience company combining retail, entertainment, and themed play. Their Edina location is in Southdale Center. CAMP offers crafting activities, special events, and unique gifts, the new Bluey experience elevates it to an entirely new level of immersive fun.
As part of the mall’s recent makeover and revitalization, CAMP is one of several new additions to Southdale Center.
What to Expect at Bluey’s Backyard
Inside the experience, families will step through CAMP’s signature “Magic Door” into a world inspired by Bluey’s adventures. Here’s a taste of what you’ll find:
- Interactive Play Zones: Games like Obstacle Course, Rug Island, and Pizza Girls let kids explore and play scenes from the show.
- Craft & Hidden Surprises: Hands-on crafting stations and hidden Long Dog from Bluey episodes make it fun and surprising at every turn.
- Exclusive Merchandise: Shop for Bluey x CAMP co-branded items not available elsewhere.
- Timed Entry Ticketing: To manage crowd flow, the experience will operate on a timed-entry system.
The Edina installation is just one of just two U.S. locations debuting Bluey’s Backyard x CAMP (the other being Miami).
Why Families Will Love It
- Great for Young Fans: Bluey appeals primarily to children ages 3–8, but many fans of all ages will enjoy the immersive detail and nostalgia.
- Safe & Controlled Experience: Timed tickets help avoid overcrowding, making it easier for families to move through the space at their own pace.
- Perfect for Gift or Outing: This experience blends play, imagination, and shopping—ideal for birthday treats or family adventures.
- Locally Convenient: Right in Southdale, which means easy access for many in the metro area without a long drive.
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